Englishmen in Paris for the Orange NFC awards

Wed, 03 Jul 2013 00:21:18 [link to article]

Orange NFC

After an early morning heading from London to Paris, and lots of walking the streets of the French capital we arrived at the Orange Labs (Innovation Gardens). A rather indifferent creamy coloured block, with a kind of garden in the middle. We made it into the venue to be greeted by nobody at the door and found ourselves wondering where the refreshments were, where somebody official was and what the WiFi password was. Not a good start, surprisingly poor from Orange.

We went through our Bloom NFC presentation with our prototype ready to roll. In the presentation hall we were able to run through our slides making sure we were under the five minutes, but to our astonishment there was no projector for demoing the app - instead we would have to crouch down by the judges or do a video. So a quick video outside was made (it has to be said the Neuxs 4 did a poor job, struggling to focus for some reason).

Eventually things started to pick up, the place filled up and we got underway. Everything was in French, this was a French competition that was accepting applications from across the world and yet some seemed positively surprised to see some Englishmen there. Oops.

The opening idea and presentation - NFC Sante (Health) - set a high standard, and for us was a perfect one to win the top prize: an NFC wristband that would contain your essential health information. Extremely usual, simple and potentially lifesaving. We were up 7th, things went well, and we ended up playing the video with Chris crouched by the judges showing off the app. No questions asked.

At the interval we got great feedback from a senior Orange employee and an angel investor. Our NFC health friends also liked it. There was always somebody that knew somebody that would use the Bloom service, we can all do with a gardening assistant. The second half rolled on, with a few nice ideas. One we liked was NFCity, a treasure hunt / mission app using NFC stickers dotted around a city to provide clues or missions in order to discover what the city has to offer. Fun, interactive and a great way to use NFC.

Well, as with every competition that uses judges, the results are a matter of opinion. Bloom NFC did not win anything, not sure an English team winning a French competition would have gone down well. Sadly though none of the ones we felt were good won either.

Still, we met some great people. Drowning our sorrows with the NFCity gang was fun, hopefully they’ll do something in London and we’ll see them here. As for Bloom NFC, watch this space.

By: Lindsay Butler+

First appeared on: http://www.longtap.com/blog.php

LongTap is an Orange NFC Awards nominee

Fri, 12 Apr 2013 08:21:00 [link to article]

When Orange annouced that they were holding an Orange NFC Awards competition we at LongTap thought it would be a great opportunity to get our creative heads on and come up with some ideas. Several were aired and then shot down, some were placed on the back burner and a couple were submitted. We are delighted that one of them made it through to the final with 19 other great ideas.

Our idea: Bloom NFC, your NFC gardening assistant

The video below does an excellent job of giving you an idea of what is to be expected.

Basically the NFC tag would be specific to a plant and let you know how to care for it, enable you to keep a plant diary (when you watered it, checked up on it), and if the Bloom NFC tag was to come with some seeds it would would be able to provide you with a timeline of what to expect when (very useful for veg), and again, how to care for the plant at the different stages. We will head over to Paris on the 11 June to present our app - in prototype form - to a panel of judges.. In the mean you can vote for us here: http://www.orange-nfc-awards.orange.com/les-nomines/projet-bloom

By: Lindsay Butler+

First appeared on: http://www.longtap.com/blog.php

Our Must Have Music App is getting a makeover

Thu, 30 Aug 2012 23:50:00 [link to article]

Tuneably was one of our first apps, it was this app that popularised the sliding tab UI that Google now frequently uses.

The app was once described as “a must have app for music fans” -androidapps.com - so we thought it was about time to take this app to the next level.


Well after the brilliant (award winning) Google TV / YouTube Hackathon we thought we would marry our new star DJ, Mr VJ with Tuneably. We are using the brilliant echonest api, some YouTube player magic and we will be making it a GoogleTV app so that the artist YouTube playlist can be played on your TV and controlled from the phone.

We are excited about it. It’s not quite ready yet, but we just had to share the news.

T2 - the ultimate music information app

By: Lindsay Butler+

More photos on LongTap+

LongTap wins best mashup at a Google hack event

Thu, 19 Jul 2012 09:38:00 [link to article]

We recently headed down to the “Silicon Roundabout” in London for a weekend of hacking with YouTube and GoogleTV at The Google Campus. We got to play with the YouTube player api and our own Logitech GoogleTV set top boxes, which was nice.

It was a great chance to meet a bunch of Google and YouTube people and fellow developers, loads of cool ideas around TV and two screen action. We came up with out own app that would win an award for best mash-up.

Hey Mr VJ used the YouTube, YouTube Player, EchoNest and Anymote APIs to create a Video DJ like no other. The app can run on a tablet, TV and of course a phone. The user can get Mr VJ to create a video playlist based of mood, style, or artist (similar). If the user happens to have a GoogleTV they could pair the tablet / phone to the TV and enjoy the video full screen whilst using the handheld device as a control to get another playlist going or to skip and pause video playing on the TV.

We were very honoured to be awarded a prize (A lovely Samsung Galaxy S3) for the best mashup. We are very excited about TV are keen to build on what we learnt during the event. Watch this space…

By: Lindsay Butler+

More photos on LongTap+

Our crowd sourced street art map now in the Chrome Web Store

Thu, 05 Jul 2012 07:16:56 [link to article]

StreetSpot.it can now be found in the Chrome Web Store, so what are you waiting for?

About StreetSpot.it

A crowd sourced gallery of street art StreetSpot is a crowd-sourced gallery of street art. Street art is often ephemeral and soon lost to the ravages of weather, time and councils - we hope that StreetSpot will provide a permanent home for the pieces you spot so that others can find out more about the art and their artists.

Anyone with a twitter account can add spots, and add tags to existing spots, with plenty more features in the pipeline. The site works on all modern browsers on all devices, from mobiles to TVs, and users with a touchscreen can swipe left and right to navigate between spots. Happy street spotting!

By: Lindsay Butler+

Our QR code article on the Guardian website.

Fri, 08 Jun 2012 23:48:01 [link to article]

QR Codes For Charity

Read our article - How charities can use QR codes - we had published on the Guardian last week.

By: Lindsay Butler+

New look LongTap.com

Wed, 11 Apr 2012 09:49:35 [link to article]

We are pleased to launch our new look - responsive - website. When LongTap started the focus was more on Android apps, but in the last year we have been busy pushing responsive websites, and the use of the - so called - mobile web. With that in mind we thought it was about time that our site reflected that.

We are a digital agency that is passionate about mobile. We are excited by the opportunities mobile gives us to create a great user focused experiences and / or services.

We hope you like the new site.

Lindsay & Chris

QRLme.com receives a nice write up on HiMarketing.es

Tue, 04 Oct 2011 22:30:12 [link to article]

QRLme.com has been tweeted a lot by Spanish tweeters. Maybe this is a sign that they are QR code fans in Spain, whatever it is we are very grateful. Today the website HiMarketing.es did a very nice write up. Thanks.

Translation to English here

QRLme featured on The Next Web

Wed, 28 Sep 2011 03:22:00 [link to article]

A great write up by TNW on our new QRLme.com service.

QRLme on TNW