Well they could do if they used a idea I came up with whilst consulting for an agency. This is an example of how a QR code can be put to good use, not AR or MVS, but a quick response code.
QR Commission (QC code - Quick Commission) Idea:
To give commission to customers that refer people to get a quote via a QR code displayed in their car window.
1. Send a customer (new or current) a car sticker to be put on a window. (This car is insured by XX. Scan here to get a quote - we will call you.
2. When scanned a mobile optimised form is displayed to request a call back to receive a quote.
3. Call back made, once a quote is received the customer is rewarded with a £10 voucher
The commission is received once a quote is given, not just for a call back. This should avoid people phoning up and getting their mate a tenner. The users details should be unique, telephone number, name, address, car. Obviously there should be no way in which a person can repeatedly call up and get a quote.
The form could have further option to obtain the address (postcode / geo location), make and model of the car to make the process faster. These should not be compulsory.
If a person takes out insurance consider an extra bonus reward.
Offer monthly rewards for the most scanned QR code.
Enable customers to see the QR scan stats. This is easy to do if a URL shortening service such as goo.gl, bit.ly is used as they provide stats.
The QR codes has to be unique to the customer, therefore each sticker would be individual. The mobile call back form would have identify the referring customer by their current customer reference number.
By: Lindsay Butler+
First appeared on: http://www.longtap.com/blog.php